Email and Chatbots: small investment BIG impact

Why Use Marketing Emails?

You might think people wouldn’t want to receive marketing emails. 

But the stats tell a different story. 

According to BlueCore … 

74% of baby boomers, 

72% of Gen X’s, 

64% of Millennials, and 

60% of Gen Z’s 

believe emails are the most personal way to connect with their favorite brands. 

Further, two thirds of email subscribers want to receive branded emails at least once a week. That’s crazy! People want more marketing emails!!

According to OptinMonster, 99% of active email users check their account every day, some up to 20 times per day. And for around 60% of people, it’s the first thing they check every morning. 

Consider this...email lists are build by prospects sharing their contact information with you. They trust that you will provide them with useful information, and, by opting in, are ASKING you to give them more! 

Trust is built when your business consistently provides useful information.   

So if you’re a business sending out marketing emails, the odds are high that your readers will see them. And, if they are written persuasively and sent strategically, they are a slam dunk when it comes to getting prospects and customers to act.     

Another perk, email marketing offers something no social media channel can ever promise … The business owns its email list.  Giving you complete freedom over how you use it.

Back in the days of traditional mailers, businesses spent tens of thousands of dollars of their marketing budget buying mailing lists, then printing and mailing marketing materials for each campaign. Not a lot of bang for your buck for a one time shot printed and sent to a mailing list you are hoping contains prospects! 

Email campaigns you invest in can be used over and over!  

Smart companies build respect, loyalty, trust, and empathy via email marketing. This is how they nurture the relationship between their business and the prospect. 

Chatbots? Really? Why do we need those?

When properly written, chatbot campaigns practically eliminate the need for help desk tickets by providing your customers with answers to their questions 24/7/365.  Imagine the time and headaches that saves you, and how happy this will make your prospects and customers!

Here are 3 powerful ways you can put chatbots to work for your business 

1. Lead Generation  

A chatbot could be designed to engage the reader in a conversation about their specific needs. Based on the reader’s answer, the chatbot could then offer something — perhaps a sample sent in the mail, a coupon for a product recommended for that reader’s specific needs, or some other lead magnet — that is specifically relevant to that individual person. 

This type of lead generation is powerful because it automatically segments your leads by their interests and needs. Your business has a better chance of conversion because you can make offers specifically targeted at individual concerns. 

And, it all happens automatically … with our help up front in writing the sequences of automated chatbot copy … it’s lead generation on autopilot! 

2. Direct Sales 

Imagine having little minions working 24/7/365 to sell your services or products behind-the-scenes, without any additional effort … Little minions that don’t have to be paid or earn commision because they’re simply bits of code following the preset script that we work with your team to write. 

3. Loyalty Programs

 Loyalty programs are all about customer retention and repeat sales. And this is another powerful way for you to use chatbots. 

What if we automated a follow-up chatbot sequence to ask how the purchased products are working, and suggest accompanying products? What if we wrote and programmed another automated follow-up sequence timed for when the customer should be running out of the product they bought, and suggest they sign up for autoship? 

Chatbots provide customer service on autopilot! 

This is the ultimate solution to staying top of mind, and it’s completely automated! We can help set this all up by writing custom chatbot copy that enhances customer loyalty, retention, and repeat sales. Let's talk strategy and get you some chatbots!